About Us

About Us

Built By Contractors For Contractors

I'm Gerard Brandimarte - former owner of a Colorado home remodeling business that I scaled and successfully exited.

I know the daily reality: missed calls costing jobs, inconsistent follow-up killing repeats, and trying to grow without adding more overhead or stress. That's why I created ScaleForLess.ai, AI automation that books more jobs with less effort, less manual work, and less daily grind.

• Turned around three businesses with full-funnel marketing and systems deployment.

• Built systems that increased bookings, leads, and efficiency.

• Exited successfully, now focused on helping contractors like you.

Team

I have searched the world over to assemble a dedicated team of specialists and a support reps to handle setups, integrations, and monthly optimizations, delivering reliable, big-agency results at a fraction of the cost.

Our mission is simple: help smaller to mid-sized home services pros grow more while stressing less.

Ready to scale for less?

FAQ's

How much does it cost?

Three simple tiers, month-to-month (cancel anytime):

• Basic: $397/mo

• Pro (most popular): $797/mo

• Premium: $1,197/mo One-time setup fee: $997–1,997 (we handle everything).

Are there any extra costs?

Yes - small usage-based fees only when you use them:
• Local phone number for calls/SMS (Text Messaging): $5/mo
• Extra emails/SMS beyond included limits: $0.01–0.02 each (most contractors stay under $20–50/mo total)
• Optional ads lead gen packages: Minimum $2,000/mo spend per channel + one-time build out $997–1,997 per channel + 30% ongoing management. Includes base content refreshes. Higher tier, targeted digital radio / connected TV are priced on an individual basis.

Will this work with my current tools (Housecall Pro, Jobber, Buildertrend)?

Yes - we integrate seamlessly with the most popular ones so leads and bookings flow straight into your scheduler. No double entry.

Do I have to manage it myself?

No - we set it up and optimize it for you. You can tweak basic things if you want, but most contractors let it run on autopilot.

How fast will I see results?

Most see more booked jobs and reviews in the first 30 days. The AI starts answering calls and requesting reviews immediately after launch.

What if I'm not tech-savvy?

You don't need to be - we do the heavy lifting. The dashboard is simple, and you can always call or message us for help.

Is there a contract or setup fee?

Month-to-month only - cancel anytime. One-time setup fee covers building and customizing everything for your business.

Can it really replace hiring a dispatcher?

Yes - the 24/7 AI handles calls, qualifies leads, and books appointments like a dedicated person, but without salary, vacations, or sick days.

What kind of support do I get?

Direct access to our team (phone, email, chat) plus monthly optimizations on higher plans to keep improving results.

Is this just for big contractors?

No - it's built for mid-sized teams who want to scale without adding overhead. Many start small and grow fast.

Can I try it first?

Yes — book a free demo to see the AI in action. No commitment.